HERseverance™ is an original term we created to describe the inextinguishable force that is woman. It's a term paying homage to the way women pursue and persevere on a daily basis. HERseverance™ (noun): her continued effort to do or achieve something despite difficulties, failure, or opposition; the action or condition or an instance of her persevering: steadfastness. In short...She gets it done.